Tuesday, January 10, 2017

HTC's revenue in 2016 was the least in last 11 years

Comparing results back in time, this is the worst result in the last 10 years for the corporation. Hopefully the company finally manages to turn things around in 2017 and return to the profitable ways. The Taiwan based company is struggling to regain its market position but we think it would have to play some sober marketing tricks to achieve that.

Huawei is the chines phone maker that achieve success in the last year, it came at the expense of popular phone manufacturers in the market, HTC being among them.

According to latest report published by HTC, the company’s revenue fell by over a third in only the year 2016. At the end of the year, it stood at $2.43 billion, a whopping decline of 35% over the previous year and the revenue numbers are the worst in last 10 years. In December of 2016, it dropped to a new five-month low of $199.96 million, even though that’s the season where most of the sales traditionally occur.

For the overall quarter, the company recorded a revenue of NT$22.2 billion, with a loss of NT$2.18 per share, meaning it likely had a seventh quarter straight in the red. In the previous three quarters, it had posted operating losses of NT$4.8 billion, NT$4.2 billion and NT$2.0 billion.

There is still hope for the company. Apart from manufacturing Google’s critically acclaimed Pixel handsets, the company has its Vive VR. However, a higher price point could impair growth there too. HTC is going to announce a new phone on January the 12th, and hopefully that will cause more than a sizable dent.

HTC’s 10 flagship was also mired by what users deemed a higher price than it deserved, specially in a market which is saturated with offerings such as the OnePlus.

HTC’s decline in revenue has been marked with a meteoric rise in Huawei’s market share, The company recorded $25.72 billion in sales, up 42 percent over the past year, by selling 139 million phones in 2016 alone. Such success levels are usually achieved at the expense of others and in this case that appears to be HTC.

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