Friday, January 29, 2016

Samsung is opening a Virtual Reality studio in New York City

Lights, camera, Samsung! The Korean electronic company is now executing a new plan to provide more entertainment to its lovers. The folks behind Gear VR virtual reality headset are decided to open a VR store in New York city to explore new areas of technical enjoyment. Samsung has announced the news at the Sundance film festival in Park City, Utah.

The list of things you can play and watch on a "Gear VR" headset is getting large day by day, but Samsung is not of the view that it is growing fast enough. So the company wants to help make some of that content, too.

The company has revealed to Sundance Film Festival guests that it is opening a "New York City studio" that will create virtual reality experiences. Samsung isn't saying much about the content in question, but the studio will be located inside an existing Samsung office rather than a wholly separate space. Don't expect a sprawling movie set, then.

The tech giant also did more at Sundance than showcase VR material. It struck up a one-year partnership with the Sundance Institute to foster movie makers and other creatives. Ideally, VR will play an even bigger role at the 2017 festival -- it'll be more of a central attraction and less of a sideshow to conventional movies.

The Korean company has not said much about the new VR production studio at this time. Marc Mathieu, chief marketing officer of Samsung USA, said only that the studio would be located in an existing Samsung office already inhabited by a marketing team. As new VR experiences are produced in the studio, the marketing team will presumably be ideally placed to tell the world about them.
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